My Role
  • Conceptualization
  • Research
  • Copy & Content
  • User Experience – UX
  • Information Architecture
  • User interface – UI
  • Visual Design
  • Illustrator
  • inVision
  • Creating an application based on user centred design
  • Personal idea (April 2017 – before Apple and Samsung released their “Do not disturb” feature in traffic)
  • Researching for Personas and elaborating a Journey map as part of UX
  • A mobile application that prevents you from using other apps that distract you while driving
  • Reply to messages with “I’m driving right now. Call me if it is urgent.” or other customizable auto-responders
  • Hands free – no need to touch phone


Identifying, interviewing and creating persona typologies for the app

Journey map

Creating a basic scenario simulating the use of the inTraffic application


The structure and overall flow of information along with low fidelity mockup


High fidelity mockup based on branding and visual identity


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