User Centred Design

UI, UX, Illustrator

My Role
Conceptualization
Research
Copy & Content
User Experience – UX
Information Architecture
User interface – UI
Visual Design
IllustratorinVision

Description
Creating an application based on user centred design

Personal idea (April 2017 – before Apple and Samsung released their “Do not disturb” feature in traffic)

Researching for Personas and elaborating a Journey map as part of UX

Features
A mobile application that prevents you from using other apps that distract you while driving

Reply to messages with “I’m driving right now. Call me if it is urgent.” or other customizable auto-responders

Hands free – no need to touch phone

Personas

Identifying, interviewing and creating persona typologies for the app

Journey map

Creating a basic scenario simulating the use of the inTraffic application

Wireframe

The structure and overall flow of information along with low fidelity mockup

Mockup

High fidelity mockup based on branding and visual identity